Bridging the gap for physiotherapy coaching & careOmaha, Nebraska—the Silicon Prairie, the heartland of farmland—is known for a few things: steaks, corn-flavored ice cream, Stacie Tovar, Peyton Manning, sticky-hot summers, and massive sports fanatics. With so many...

Author: TrainHeroic Team

Whether you’re transitioning from in-person to remote coaching or setting new goals for your online coaching business, keeping customers engaged will be your line to success. Above your expert programming, it’s your coaching efforts – inspiration, motivation, and accountability – that provides your competitive edge.

Author: Jenn Ohlheiser

Black Friday is upon us. Our email marketing manager, Jenn, gives you actionable takeaways and insights to plan and execute a Black Friday / Cyber Monday promotion that is sure to stand out from the noise and help you make more sales and earn more clients.

Author: Mark Campbell

When you’re trying to convey why your gym exists, what you stand for, and how you want to serve your clients’ needs, there are three main ways to do it. First, you have the words and phrases that can become a core component of how you communicate on a day to day basis. Second, you can back this up with how you treat people. And third, you can convey key messages through your branding.

Author: Artemis Scantalides

If you’re a personal trainer or gym owner, you’ve likely heard horror stories from your peers about their studios closing in the wake of COVID-19 or even them leaving the fitness industry. In this candid interview, Artemis shares how you can overcome your fear of training online, tactics for improving your marketing reach, why virtual classes are a thing of the past, and much more.

TrainHeroic marketplace 3.0 sales page are now live. They allow any personal trainer, gym, or strength coach to quickly create a high converting e-commerce  micro-site with no coding.  In this article, the third installment in our power seller series, Ben will walk...

Author: Tim Caron

If you are serious about starting a gym there is a list of books you should read at the bottom. The overwhelming message from all of them is an undeniable calling towards something. The stories and goals may be different, but they all have one thing in common. A deep physical need. Make no bones about it, entrepreneurship is a full-contact sport. To create something and not relent even after failures arise.

Author: Darren Dillon

When I first started coaching, I didn’t have anyone to lean on as a mentor, as I wasn’t aware of who to turn to in the fitness industry. So it was a process of trial and error for a long time. I started to gravitate towards certain people online who were true masters of the craft.

Author: Sean Waxman

The road to excelling in competition begins long before an athlete ever sets foot on the platform and requires the creation and execution of a multi-phase strategy for each and every one of our lifters.

If you caught even a snippet of Chris Bell’s HBO show Trophy Kids, you likely winced at the scenes of tennis moms and golf dads behaving very badly.

Every organization has a selection process, from fraternities with their pledging to the navy seals with buds. In Strength and Conditioning it is the internship, the initial introduction to what it takes to be a strength and conditioning coach. The time to see if you can cut the long hours, minimum pay and appreciation. You can come away with a great experience or one that’s not so good, but that is up to you.

Yes, I said it. We need to change the way we think about our jobs and profession. No longer should we idolize the grind of 60 hour plus work weeks. The Strength and Conditioning profession is notorious for long hours. Coaches can go weeks or months without a full day off of work. They are truly dedicated people with a workhorse mentality. Listen, we love our job and spend a significant amount of our free time thinking about it.

From 2008 to 2013, Westside High School, once a perennial South Carolina gridiron powerhouse with six state championships to its credit, lost its winning ways. Imagine the Community’s angst after six consecutive losing seasons, including two single-win and one no-win campaigns.

More often than not, strength coaches have significantly more education and experience than the minimum standard of a bachelor’s degree in a health/science related field and a certification from the CSCCA or NSCA (always exceptions to the rules). A vast number of coaches have master’s degrees, thousands of hours interning, and the whole alphabet behind their names…

A beginner’s mindset: a thought-provoking concept to get you talking and asking questions.

In our chosen field of strength and conditioning, we need to embrace the concept of a beginner’s mind. Really in all fields, people should embrace this thought.

83% of the US Population does not set goals and of the 17% who actually set goals only 30% actually achieve them.

People are blaming kids for the way kids are these days, but kids are kids. They only know what they have been taught. Kids are like mirrors – they reflect the world they are placed in.

You can learn a lot about technique, exercise selection, and programming from coaches who’ve walked the walk, particularly when they’ve been practicing their craft for more years than you’ve been alive. But in my real-life apprenticeship, the biggest lessons I learned from masters like Dan Pfaff, Ashley Jones, and Charlie Francis (as well as leaders in the special forces and business communities) were about how to be a better leader, communicator, and person.

I’ve been to a handful of conferences recently, and whenever technology or sport science comes up nowadays, it’s met with healthy doses of realism and skepticism. Cool. Your widget can do some neat things. So what? How does it actually work in practice? We’re getting past going gaga over bells and whistles.

If you’re anything like me, I bet you were on fire those first couple of years – eager to learn everything you could and apply it to help your athletes get better every day.

In my coaching practice, I use tools like the TRX Suspension, Rip, and Duo Trainers, as well as kettlebells and barbells to help my athletes meet their goals. While these implements are an important part of the puzzle, it’s ultimately a people business.

Our job as coaches is to grow an athlete, client, or student three-dimensionally. To do so requires range and the ability to be multi-directional, so that we can adjust our tactics depending on what the person and situation demands at any given moment. You will become a better coach if you’re able to balance opposing forces that are in a tug of war with one another, identify paradoxes, and use them to inform and improve your coaching tactics and communication.

I’m so sick and tired of hearing the word “culture!” It has gone from being a term that used to actually mean something significant to devolving into one of those overused and overhyped business buzzwords like “optimization” or “synergy” that deserves to be lampooned in a Dilbert comic strip or on HBO’s Silicon Valley.

At TrainHeroic, we aim to be the best tool in your arsenal, not THE arsenal. We want to remain laser-focused and do what we do to an exceptional standard. The solution to the aforementioned questions is not simply to introduce technology into your weight room and expect immediate compliance – man, that would be great though.

There are those who think THEY are the expert, and those who whine incessantly behind closed doors about how they are not getting the recognition they deserve instead of focusing on the task at hand and finding versatile and meaningful ways to contribute.

The single biggest threat to successful teams is complacency. This can creep up in many forms. Sometimes it’s media-induced “rat poison,” as Nick Saban referred to it. It can also come from lack of focus or external distractions.

The concept of a beginner’s mind is the understanding that we always need to be open to learning, new experiences, and revisiting old experiences as if they were new again. The fact is – even when we have done something a thousand times, there is some small piece of it that is always different. We should understand and learn the depth of that. We should look at going deeper as well as wider.

We see it plastered all over the world wide web or in athletic centers across the globe. “Enjoy the process” or “It’s all about the process.”