It pays to know about your body's energy systems, whether you're a coach or an athlete. Jonathan Mike, PhD, CSCS*D, NSCA-CPT*D, USAW, NKT-1 is a currently a faculty member the Exercise Science department at Grand Canyon University in Phoenix, AZ. He is also a...
To wrap up Women’s History Month, we wanted to take a look at some of the champions of women’s bodybuilding and how the sport has evolved over the years. From Rachel McLish to Iris Kyle, the women who pioneered aesthetic sports have taken on stereotypes and...
No, you’re not going to lose all of your hard-earned progress in the gym if you take a week or two off to travel, see family, and eat holiday treats. But for many people, slipping out of their fitness routine for a while makes it easier to do it again and again. This...
Bridging the gap for physiotherapy coaching & careOmaha, Nebraska—the Silicon Prairie, the heartland of farmland—is known for a few things: steaks, corn-flavored ice cream, Stacie Tovar, Peyton Manning, sticky-hot summers, and massive sports fanatics. With so many...
Why did we set out to build the best workout timer directly into the TrainHeroic app? Because strength training is interval training. In this blog, Adam Dawdy, product manager at TrainHeroic breaks down why we set out to build the world’s best interval timer directly...
We are building the world’s #1 training marketplace. In order to do that, we need to give you, the seller, the best tools available to optimize your business. We’re excited to announce new improvements to your experience as a seller in the TrainHeroic Marketplace. ...
Author: Lily Frei
Being isolated from our gym family and familiar equipment led to some interesting adaptations in the fitness world. We realized a few things: you can do a lot with an empty barbell, bands are the most universal training tool, and gym rats are super innovative when something gets in the way of working out.
Send the perfect conversion email to new athletes who purchase your training program in the TrainHeroic Marketplace with our comprehansive guide. We'll discuss the importance of a good conversion email, content strategy, and give you step-by-step instructions to...
In this comprehensive guide designed to make you more money selling online training memberships we'll cover how to leverage TrainHeroic, Zapier, and Mailchimp to automate email like the pros.Selling memberships to training communities in the TrainHeroic Marketplace is...
Turn good-bye into see you later: re-market churned athletes and failed trials with TrainHeroic and Zapier
Running a reccuring revenue business like an online training membership requires more than filling the top of your funnel. Churn, if left unchecked, can easily drop your take-home revenue from month to month. You might be asking, "what can I do about churn?" Luckily,...
Author: TrainHeroic Team
Whether you’re transitioning from in-person to remote coaching or setting new goals for your online coaching business, keeping customers engaged will be your line to success. Above your expert programming, it’s your coaching efforts – inspiration, motivation, and accountability – that provides your competitive edge.
This blog is part 2 of our athlete life-cycle communication series designed to help coaches selling training community memberships in the TrainHeroic Marketplace send automated email communications to their customers. In this edition of the series, we focus on...
Athletes from around the world can now sample your training community experience in the TrainHeroic Marketplace with a free 7-day trial. You want to create a welcoming experience that converts the person “walking through the door” into a raving fan. You don't have the...
Author: DJ Horton
Often, our coaches have their own marketing website already set up for their brand, and they use that site as a funnel to drive warm leads to their products in the TrainHeroic Marketplace. They’re actively trying to market these products, but need to know what is working so they can maximize the return on their valuable time. If this sounds like you, keep reading.
Author: Nicolai Morris
Is being called the first female coach an insult disguised as praise? Or is it spreading awareness that women can achieve anything they want? Are these ‘qualifiers’ helping women in the long run, or does it cause more harm than good? In this article Nicolai Morris gives insight into what it is like to be a female strength coach in the industry. She sheds light on mistaken identities and provides context about being more inclusive.
Author: Joe Hashey
With more coaches shifting to remote training it is imperative that you give your clients the same personalized service they had grown accustomed to when they could go to the gym. Joe Hashey, President of Synergy Athletics, gives us some insight into the steps he took to ensure his gym’s future while maintaining the personal touch his clients have come to expect.
Author: Jenn Ohlheiser
Black Friday is upon us. Our email marketing manager, Jenn, gives you actionable takeaways and insights to plan and execute a Black Friday / Cyber Monday promotion that is sure to stand out from the noise and help you make more sales and earn more clients.
Author: Mark Campbell
If leveraged correctly, live stream sessions can be a great addition to your remote training product offerings. The connection and engagement provided is a great complement to the suite of training and engagement features TrainHeroic provides. Mark Campbell of CORE Strong Fitness agreed to share some insights and lessons he learned from experience that can help you make the most of streaming live fitness classes or training sessions.
Author: Josiah Schultz
One of the biggest challenges when training remotely is staying motivated and keeping a proper mindset. Josiah Schultz, former Scout Sniper Team Leader and current gym owner, shares three key components he has learned during his time in Iraq and training clients in his gym on how to keep a positive mindset and high motivation while training remotely.
Author: Mark Campbell
When you’re trying to convey why your gym exists, what you stand for, and how you want to serve your clients’ needs, there are three main ways to do it. First, you have the words and phrases that can become a core component of how you communicate on a day to day basis. Second, you can back this up with how you treat people. And third, you can convey key messages through your branding.
We’ve all done it: questioned all of our life choices that led up to that very moment, finger hovering over the “Add to Cart” button. You saw it on Instagram and now you’re pretty sure a make-your-own seltzer machine will change your life. So you searched Amazon and...
Author: Artemis Scantalides
If you’re a personal trainer or gym owner, you’ve likely heard horror stories from your peers about their studios closing in the wake of COVID-19 or even them leaving the fitness industry. In this candid interview, Artemis shares how you can overcome your fear of training online, tactics for improving your marketing reach, why virtual classes are a thing of the past, and much more.
TrainHeroic marketplace 3.0 sales page are now live. They allow any personal trainer, gym, or strength coach to quickly create a high converting e-commerce micro-site with no coding. In this article, the third installment in our power seller series, Ben will walk...
Our TrainHeroic Marketplace PageBuilder 3.0 just dropped. It's designed to help you sell more programs and training memberships in the TrainHeroic Marketplace. The tools are built to help you look pro without coding, without photoshop, and with less effort. Getting...
Cal Strength leveraged this optimized page design to increase their online training sales conversions by 38%. Now you can use it too. Meet Marketplace PageBuilder 3.0, our most recent enhancement to the TrainHeroic Marketplace. 3.0 is a new product listing template we...
Author: Mark Campbell
I know all too well that many people are still reluctant to return to where they used to train before the pandemic struck. And those who’ve never had a gym membership are reluctant to sign up for one. With this in mind, your gym needs every competitive advantage it can get. If your trainers, equipment, and location are nearly identical to other facilities in your area, maintaining a clean and tidy space might be the difference between gaining a client and losing them.
Author: Tom Hooper
Your focus is to get leads, you want names, numbers and contact details, so you can start telling people your story. Hopefully, these 5 tips will help get more clients for your coaching business.
Author: Tom Hooper
Imagine there’s a car in front of you that you need to overtake (in this case COVID-19), so you maneuver the car to overtake. You change your driving to adapt to the challenge in front of you. Firstly you look in the mirrors to check what’s around you..
Author: Whitney Rodden
My entire career, I’ve been teaching young men and women how to perform Olympic lifts in person. Then suddenly, along came COVID-19 and this was no longer an option. Here is how I took my college strength program online during the COVID-19 shutdowns.
The billion dollar fitness industry has felt a massive shift in the last couple of months due to the Coronavirus outbreak. Gyms and clubs across the country have had to close their doors to customers.
Author: Marc Coronel
On March 15, my in-person coaching stopped instantly and I lost 75 percent of my income overnight. I don’t care what profession you’re in – that’d be a big blow for anyone to absorb. And I’ll be honest – it knocked me on my ass.
Author: Darren Dillon
When I wrote the first installment of this series, I was hoping it’d be a one-parter because every gym would be fully open again. But I was wrong: the COVID-19 pandemic may have peaked in most areas in terms of the number of cases, but the vast majority of gym owners, coaches, and trainers are still facing a myriad of restrictions head on.
We recently posted a series of questions to the @TrainHeroic Instagram stories, asking our 25 thousand followers how they feel about returning to the gym. Polls from major news outlets indicate that about 50% of those surveyed say they don’t feel comfortable doing so, but what about our specific set of Heroes?
Author: Tom Hooper
First thing that I remember was PANIC! Myself and so many other coaches and personal trainers were asking unknown questions. What do I do now that I’m not going to have any clients? How can I make money? When will my gym open back up? This and a whole multitude of other daunting questions ahead and I had no idea what to do.
Author: Darren Dillon
If you’re like me and most other coaches I know, the coronavirus outbreak didn’t simply sneak up on your business – it came out of the blue and battered it like a force 5 tornado. Before we get into the steps you can take to pick up the pieces and keep paying your coaches and feeding your family, I first want to admit something: I was unprepared for this.
With the entire world stuck in the shifting sands of the COVID-19 response, we’re bombarding ourselves with more danger signals than we can reasonably be expected to process.
Author: Daimond Dixon
The first time in my professional life, I am navigating NO SEASON. Sports have stopped on the globe, pushing the pause button on how we have traditionally done training. Not only has there been a pause in sports and training, but our face to face contact has been stopped, isolating us from each other in our homes.
Author: Erin Nelson
Your athletes look to you to not only provide sound programming, but to also be a source of motivation, encouragement, and accountability. The TrainHeroic Coach Home feature will help you quickly and easily review feedback your athletes are providing and allow you to engage with them as soon as you open the app.
Author: Ryan Leibreich
The world seems to be going a little crazy right now and you might be right there with it all. But it is moments like these that we can sit back and re-evaluate our coaching process. Here are some reminders for all of you strength coaches and personal trainers.
Author: Andy Dawdy
Author: Jimmy Pritchard
It is important to gain an understanding of the different fitness components and their respective residual effects. What I mean by residual effects is essentially how long an adapted physiological response will stay with us in the absence of training.
The COVID-19 virus pandemic is resulting in voluntary — and in some cases, forced — gym closures. Our entire industry is being called to adapt and adapt quickly. In an effort to support you, we’ve compiled a quickstart guide for making the transition from retail to remote with help from some of our friends and partners. We hope this guide is a useful resource to help keep your business alive and healthy during this period of quarantine, shelter in place, and social distancing.
Author: Kelli Fox
Remember as someone who trains, there is always something you can do to continue in your journey. In the wake of current events, it’s easy to let things fall by the wayside, but it’s also why being active and healthy is more important than ever before. Here are 6 tips to stay active at home.
Author: Bo Hickey
There has never been a better time to make the switch to remote coaching. If you run an online strength & conditioning business as I do, your week probably started with countless emails from clients saying something to this effect.
Our hearts go out to the families enduring medical hardship, the small businesses facing closure, the shift workers missing hours, and the medical professionals working around the clock to delay the spread of this disease. While life is never a certain thing, our daily routines lull us to believe it’s a whole lot more certain than it actually is. Our social drift toward busyness hypnotizes us into a shared expectation that tomorrow will roughly be colored in similar shades of today.
Author: Ryan Liebreich
As gyms and schools around the country begin to close it is becoming more apparent that coaches and athletes need alternatives. This article will help guide you as we begin to adapt to more remote training.
Our vision is to create a World of Millions of Connected Heroes finding Joy in the Journey of Training. We chose the word “Connected” very intentionally. After all, coaching is about much more than programming. Coaching is connection. Coaching is motivation. It’s feedback. It’s providing the spark your athlete needs to stay motivated and on their path. We’re proud to announce our newest set of features to the TrainHeroic platform. We call it TH Chat.
Author: Bo Hickey
As you transition to working with remote clients, remember these key considerations that can make you a more effective coach. These considerations allow you to provide a potent and efficient experience for remote clients, while limiting frustrations.
Author: Tim Caron
If you are serious about starting a gym there is a list of books you should read at the bottom. The overwhelming message from all of them is an undeniable calling towards something. The stories and goals may be different, but they all have one thing in common. A deep physical need. Make no bones about it, entrepreneurship is a full-contact sport. To create something and not relent even after failures arise.
Author: Cedric Unholz
Combine the subjective assessment provided by your coach’s eye with an objective measurement of your athletes’ speed and power. That’s the promise of velocity based training (VBT).
Author: Cedric Unholz
To get the lowdown on this kind of coaching style, we talked to Cedric Unholz. Currently he coaches Olympic wind- and kite-surfers in the Dominican Republic, and serves as sports science manager for PUSH, the leader in mobile velocity based training technology.
Author: Ben Crookston
While last month we put out an array of features for athletes to edit their prescribed training on their mobile devices, Coaches can now do so much more for their athletes from their phones.
Author: Darren Dillon
When I first started coaching, I didn’t have anyone to lean on as a mentor, as I wasn’t aware of who to turn to in the fitness industry. So it was a process of trial and error for a long time. I started to gravitate towards certain people online who were true masters of the craft.
Author: Ryan Leibrech
Effective communication skills are the bridge connecting you to your athletes, co-workers, friends and really any person you come in contact with.
Author: Taylor Haney
By investing the time on the front end and making yourself and coaches available to help members, your members and athletes will thrive and you will work less over time. Our motto is simple: we provide the tools and you put in the work.
Author: Rob Van Valkenburgh
You have to invest your time into truly getting to know your athlete’s on a very deep level. Not to mention, that investing in the relationship you have with your athletes is what coaching is all about.
About the AuthorBEN CROOKSTONBen Crookston is the Founder and CEO of TrainHeroic. Prior to finding his home in the tech world, Ben ordered the Sampler off the career menu, teaching, coaching, and writing. He has an incredible family and back squats 500 pounds A2G.//...
Author: Tim Robinson
The journey to becoming certified is where you’ll find the true value, not from simply receiving the certificate or certification. Any other way of attacking a certification or ascertaining a certificate will cause you to be found wanting at the end of the process.
Author: Tim Caron
Is periodization dead? I hear this from time to time, is not a new debate, from my perspective it is the cornerstone of programming in any setting which I guess that means (in my opinion) it is most definitely alive and well.
Author: Patrick Nolan
Communication is everything when it comes to building a culture. Lack of communication between anyone in the chain is a kink in the armor, ultimately leading to a dysfunctional culture that tolerates harmful behavior.
Author: Darren Dillon
When I first started coaching more than 10 years ago, I had an insatiable hunger to learn more and improve myself. This has never left me. Today, my desire to seek out information from the best practitioners who are using different methods to help their teams win continues to be a top priority.
ABOUT THE AUTHOR carl valle Coach Valle has coached Track and Field at every level, from high school to the Olympic level in the sprints and hurdles. He has had the privilege of working with great athletes that have been All-American and school record holders. A...
Author: David Epstein
We sat down with David Epstein to get his insights on the dangers of early specialization in youth sports, the importance of match quality, and why coaches and parents should encourage young athletes to dabble.
Author: Sean Waxman
The road to excelling in competition begins long before an athlete ever sets foot on the platform and requires the creation and execution of a multi-phase strategy for each and every one of our lifters.
If you caught even a snippet of Chris Bell’s HBO show Trophy Kids, you likely winced at the scenes of tennis moms and golf dads behaving very badly.
Every organization has a selection process, from fraternities with their pledging to the navy seals with buds. In Strength and Conditioning it is the internship, the initial introduction to what it takes to be a strength and conditioning coach. The time to see if you can cut the long hours, minimum pay and appreciation. You can come away with a great experience or one that’s not so good, but that is up to you.
Yes, I said it. We need to change the way we think about our jobs and profession. No longer should we idolize the grind of 60 hour plus work weeks. The Strength and Conditioning profession is notorious for long hours. Coaches can go weeks or months without a full day off of work. They are truly dedicated people with a workhorse mentality. Listen, we love our job and spend a significant amount of our free time thinking about it.
From 2008 to 2013, Westside High School, once a perennial South Carolina gridiron powerhouse with six state championships to its credit, lost its winning ways. Imagine the Community’s angst after six consecutive losing seasons, including two single-win and one no-win campaigns.
More often than not, strength coaches have significantly more education and experience than the minimum standard of a bachelor’s degree in a health/science related field and a certification from the CSCCA or NSCA (always exceptions to the rules). A vast number of coaches have master’s degrees, thousands of hours interning, and the whole alphabet behind their names…
A beginner’s mindset: a thought-provoking concept to get you talking and asking questions.
In our chosen field of strength and conditioning, we need to embrace the concept of a beginner’s mind. Really in all fields, people should embrace this thought.
83% of the US Population does not set goals and of the 17% who actually set goals only 30% actually achieve them.
All strength coaches, whether in the private sector, high school, college, or professional level, have been asked the following question at some point…
“Do you do sport-specific training?”
This question is often asked by parents looking to get their son or daughter into training.
People are blaming kids for the way kids are these days, but kids are kids. They only know what they have been taught. Kids are like mirrors – they reflect the world they are placed in.
At TrainHeroic, one of our Priorities is to “help athletes find joy in the journey of training,” so Kondo’s simple rule rings true.
You can learn a lot about technique, exercise selection, and programming from coaches who’ve walked the walk, particularly when they’ve been practicing their craft for more years than you’ve been alive. But in my real-life apprenticeship, the biggest lessons I learned from masters like Dan Pfaff, Ashley Jones, and Charlie Francis (as well as leaders in the special forces and business communities) were about how to be a better leader, communicator, and person.
I’ve been to a handful of conferences recently, and whenever technology or sport science comes up nowadays, it’s met with healthy doses of realism and skepticism. Cool. Your widget can do some neat things. So what? How does it actually work in practice? We’re getting past going gaga over bells and whistles.
If you’re anything like me, I bet you were on fire those first couple of years – eager to learn everything you could and apply it to help your athletes get better every day.
In my coaching practice, I use tools like the TRX Suspension, Rip, and Duo Trainers, as well as kettlebells and barbells to help my athletes meet their goals. While these implements are an important part of the puzzle, it’s ultimately a people business.
Perhaps the largest deciding factor in a healthy thriving team is the individual athlete’s accountability to one another.
Before we dive into how I recommend you build a culture of athlete accountability let’s first discuss the current state of American culture and how that has impacted youth athletes.
Our job as coaches is to grow an athlete, client, or student three-dimensionally. To do so requires range and the ability to be multi-directional, so that we can adjust our tactics depending on what the person and situation demands at any given moment. You will become a better coach if you’re able to balance opposing forces that are in a tug of war with one another, identify paradoxes, and use them to inform and improve your coaching tactics and communication.
After two days of turning his theories inside out and examining them from every angle, I asked him. “Anders, if you had to boil it down to a single point, what’s the secret to mastery?”
He folded his arms and pursed his lips, mentally compressing decades of research down to a singular morsel of wisdom.
He told me:
“Those who do the most work over the longest period of time, do the best.”
Energy systems within the framework of coaching and athletic development is always a heated topic, and there has been this very unsettling trend within social media and online articles discussing the best methods to incorporate these systems into programs. While this topic is critical to the improvement of athletic performance, implementation, and program design, the use of specific terms and application have been misinterpreted.
One of the more confusing aspects that continues to purvey is the role of fuel use during training, and even during recovery, and how intensity has large implications for these energy systems.
Many are discussing and even advocating basic programming ideas based on these systems without ever really thinking and knowing about how they work. This article will help set the record straight and examine the truth about energy systems.
I’m so sick and tired of hearing the word “culture!” It has gone from being a term that used to actually mean something significant to devolving into one of those overused and overhyped business buzzwords like “optimization” or “synergy” that deserves to be lampooned in a Dilbert comic strip or on HBO’s Silicon Valley.
At TrainHeroic, we aim to be the best tool in your arsenal, not THE arsenal. We want to remain laser-focused and do what we do to an exceptional standard. The solution to the aforementioned questions is not simply to introduce technology into your weight room and expect immediate compliance – man, that would be great though.
There are those who think THEY are the expert, and those who whine incessantly behind closed doors about how they are not getting the recognition they deserve instead of focusing on the task at hand and finding versatile and meaningful ways to contribute.
If we’re serious about Being our Best, we need to stop thinking about our potential and start thinking about our practice.
Be Your Best (Part 2): Helping Athletes Overcome Barriers, Bust Through Plateaus, and Fulfill Their Potential
Are you the best coach you can be, and if not, what can you do to improve? You cannot expect athletes to be great by themselves – we need to strive for the same as coaches. If you don’t have expertise and aren’t at the top of your game, you’ll only be doing the people who depend on you a disservice.
My coaching journey began many years ago. As a kid, I knew from an early age that I wanted to be in the business of helping others maximize their potential. Initially, I thought this would mean becoming a football coach. But even though strength and conditioning was not a profession back then, this is the direction I eventually found myself moving in.
The single biggest threat to successful teams is complacency. This can creep up in many forms. Sometimes it’s media-induced “rat poison,” as Nick Saban referred to it. It can also come from lack of focus or external distractions.
The concept of a beginner’s mind is the understanding that we always need to be open to learning, new experiences, and revisiting old experiences as if they were new again. The fact is – even when we have done something a thousand times, there is some small piece of it that is always different. We should understand and learn the depth of that. We should look at going deeper as well as wider.
// Steve magness on how to use passion to fuel the pursuit of quality and excellenceWhen Steve Magness was in high school, he was a running phenom who posted a 4:01 mile time that ranked him among the best in the nation. When he realized that he wasn’t going to...
We see it plastered all over the world wide web or in athletic centers across the globe. “Enjoy the process” or “It’s all about the process.”
Every time you send programming to your athletes, it’s like pinging them with sonar. You’re bouncing something off of them, and the data that’s echoed back is a signal. There’s valuable info there. You just have to pay attention.
ABOUT THE AUTHOR DARREN DILLONDarren Dillon is the owner and director of Kickstart Fitness Ireland. Founded in 2010, Kickstart Fitness has grown from what was initially a bootcamp in a local park into what is now a center of excellence for TRX®️Training and functional...
ABOUT THE AUTHORadam dawdyAdam Dawdy is a Product Manager at TrainHeroic. Before that, he coached in various settings, taught, and studied biomechanics and exercise physiology. Adam is a converted endurance athlete who enjoys the pursuit of strength.// Can coaches be...