by Lily Frei | May 28, 2025 | Exercise guides
What’s a Reverse Hyper & Why Should You Use It? TOPIC: Have you seen people on that weird machine, kicking back with both legs like some kind of superhero donkey?? The reverse hyperextension is actually an extremely useful movement for building posterior chain...
by Lily Frei | May 6, 2025 | Strength & Conditioning
How to Build a Monster Back TOPIC: Your back is the unsung hero of strength and performance. Whether you’re chasing PRs or trying to stay pain-free, it’s time to train it like it matters—because it does. Written By travis hansen Travis is a Certified...
by Lily Frei | Apr 28, 2025 | Coach Development
5 Common Coaching Mistakes and How to Avoid Them TOPIC: Coaching is more than writing workouts — it’s about connection, clarity, and long-term impact. But even the most dedicated coaches make simple mistakes that can stall an athlete’s progress. Here’s how to spot...
by Lily Frei | Apr 16, 2025 | Sports Performance, Strength & Conditioning
32 & Lifting: Reflections on My First Powerlifting Competition TOPIC: Stepping onto the powerlifting platform at 32, just 13 months post-ACL surgery, Fred Ormerod chronicles his return to competitive sports after a 14-year hiatus. From shedding over 15kg to meet...
by Lily Frei | Apr 9, 2025 | Recovery
Active Recovery Strategies for Strength Athletes TOPIC: Active recovery isn’t just about taking it easy—it’s a smart way to keep your body moving, boost circulation, and enhance performance without adding fatigue. While passive recovery has its place, low-intensity...
