6 Practical Tips for New S&C Coaches

You’ve got the degree, passed the certs — you’re ready to do the job. Your real coaching journey is just beginning. Success isn’t just about knowing the science, it’s about growing as a leader, communicator, and lifelong learner.

Here are six tips to help you navigate the challenges ahead and build a lasting coaching career.

ryan

Written By

ryan Leibreich

Ryan is the Director of strength and conditioning at Pro Performance RX In Morgantown, West Virginia. Ryan has been working in the private sector with hundreds of youth athletes for years. His philosophy is to never stop learning, growing and adapting. To connect further with Ryan reach out to [email protected]

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Welcome to Coaching—You’ve Got This

Congrats! You made it! You got the degree, you passed the cert and now it’s time for the real coaching to begin, but let’s make one thing clear: The learning never ends.

Here’s some quick advice, thoughts to ponder, and lessons you should never forget as you grow in your coaching career.

#1: Develop Years of Experience—Not the Same Year Over and Over

You’ll hear this often, and it rings true across every profession. Some coaches may spend years in the field but fail to challenge themselves, repeating the same mistakes and never evolving into who they could become.

The takeaway: It’s okay to be wrong and change your stance. Read, listen, learn, and grow.

“The man never steps into the same river twice because he isn’t the same man, and it isn’t the same river.” — Some wise person

#2: The Dunning-Kruger Effect Is Real—Don’t Fall for It

If you’re new to coaching, remember: you don’t know everything. It’s tempting to see things in black and white, but strength and conditioning is full of gray areas.

There are countless factors to consider:
Sets, reps, and weights
Athlete mindset and emotional intelligence
Team dynamics and flow
Cohesiveness between athletes and coaches

Feeling imposter syndrome? Good. That means you’re growing. Be confident in the time you’ve put in—but stay humble.

The takeaway: Check your ego.

“Ego is the enemy.” — Ryan Holiday

kettlebell strength and conditioning

#3: Know Your Principles—Manage Your Methods

Principles never change. Methods do. Your job is to adapt those methods to fit each unique situation.

Yes, you should be a great technician. Know the Xs and Os so well that you mutter them in your sleep. But that’s only part of it.

Sports psychology and emotional intelligence matter just as much. You could write the perfect program, but if your athletes aren’t motivated or don’t understand it, it won’t matter.

The takeaway: Define your principles and write them down.

“Methods are many, but principles are few.” — Harrington Emerson

#4: Create a Personal Mission Statement

Strength and conditioning isn’t a profession for the weak—physically or mentally. Our industry needs high standards, and that starts with you.

Without a mission, you’re a ship lost at sea. Your mission brings you back to your why.

Don’t quit when it gets hard. Coaching is a tough career but has the potential for incredible impact. Be the person your athletes need.

The takeaway: Know your why.

“Iron is forged in the fire.” — Unknown

#5: Not Everyone Will Agree with You

Find people with alternative views. It will expand your mind. But when it comes to working with athletes, parents, and fellow coaches, meet them where they are.

Remember: You love strength and conditioning. Not every athlete does. Speak their language. Build trust.

And don’t waste energy on people who just want to argue. Most coaches agree on 95% of things—the last 5% isn’t worth fighting over.

The takeaway: Respect others’ opinions and know when to walk away.

“You catch more flies with honey than vinegar.” — Old saying

crossfit athletes

#6: Culture Is Key

Surround yourself with a staff who shares your vision—one committed to thinking, challenging, and improving.

The weight room should be fun. Celebrate your athletes’ wins. Build an environment where people walk in smiling and hate to leave.

The takeaway: Have fun. Life’s too short not to.

“It’s fun to have fun, but you have to know how.” — Dr. Seuss

Final Thoughts

Thanks for taking the time to read these guiding principles. I hope they inspire you to think, reflect, and grow—not just as a coach, but as a person.

This is a tough profession, but it’s rewarding. Stay sharp. Stay motivated. And most importantly:

Train strong and train smart.

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